Beverage franchise up for grabsCoke, Pepsi vie for change to provide drinks on city property, and at events
(March 31, 2017) Once again, Ocean City government must choose between two soft drink titans for its beverage franchise agreement.
The City Council on Tuesday opened proposals from Coca-Cola Bottling Company Consolidated and Pepsi Bottling Ventures. The five-year contract with Coca-Cola that allowed it to be the resort’s official beverage expires on April 1.
Since 2012, Coca-Cola products were served on all city-owned properties and at all its city-sponsored events. The soft drink company also provided an annual cash payment of $65,000, commission on product sales, media advertising, free products for city events and marketing support.
Coca-Cola also contributed $5,000 annually to the Ocean City Recreation Boosters, a nonprofit organization that supports town recreation programs.
Before the city inked the deal with Coca-Cola, Pepsi held the title of “official soft drink of Ocean City” for the previous 10 years.
The city had solicited also bids from ADC Group Inc. and Canada Dry of Salisbury, but only Pepsi and Coca-Cola submitted proposals.
The council voted unanimously to remand the two bids for staff review with no comment.