Ocean City Today

Companies selected to REach Class program

Real Estate Report
By Lauren Bunting | May 03, 2018

(May 4, 2018) The National Association of Realtors has selected eight organizations for the 2018 REach Class, a growth technology accelerator program helping launch companies into the real estate, financial services, banking, home services, and insurance industries.

The REach program, via Second Century Ventures (the strategic investment arm of NAR) provides early-to mid-stage companies with access to NAR’s industry expertise, influence, and key relationships as companies are launched into the trillion-dollar real estate space.

The vertical focus within real estate and related industries, and the growth stage at which most companies enter the program, make it unique compared to other accelerators.

“To remain at the forefront of business and technology solutions in real estate, my goal as CEO of NAR is to actively partner with and invest in outside technology companies,” NAR CEO Bob Goldberg said. “Through NAR’s Second Century Ventures and REach investments, we are able to leverage world-class technology and resources that help us keep pace with evolving technology but also stay focused on what we do best – helping make Realtors® more successful and profitable.”

The following companies were chosen for the 2018 REach class:

• ActivePipe: Provides an email marketing automation platform for the real estate industry.

• BoxBrownie.com: Offers high-quality photo editing, virtual staging, floor plan redraws, and computer-generated imagery, or CGI, renders at competitive prices.

• CurbCall: Offers a mobile, on-demand lead-routing technology that allows agents to instantly and safely connect with consumers.

• Glide: Provides professional, full-service transaction coordination backed by modern technology, which saves time, enhances compliance, and dramatically improves client service.

• Hurdlr: Like a Fitbit for agents’ financial performance, Hurdlr helps agents hit their income goals by providing automated tracking and proactive guidance.

• RealKey: Offers a browser-based transaction management system, which brings all parts of home buying and getting a mortgage into a single unified portal, where all communication, updates, information and documentation collection are automated.

•  Quigler: Delivers a compliance checklist in an agent app, which gives consumers process transparency, accountability and instantaneous communication.

• Zavvie: Offers a turnkey hyper-local marketing system for agents, teams and brokerages, which helps generate listings and increases commissions.

The eight organizations can expect significant results, as past classes have on average doubled their customer base and collectively raised more than $200 million in financing after program acceptance.

—  Lauren Bunting is a licensed Associate Broker with Bunting Realty, Inc. in Berlin.

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