Ocean City Today

Hoffman chooses ‘Best Jeep Build’ winner in Vegas

By Kara Hallissey | Nov 02, 2017
Brad Hoffman, director of Ocean City Jeep Week, chooses a Captain America-themed Jeep created by Hauk Designs as the “Best Jeep Build” among hundreds of cars during the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas on Wednesday evening.

(Nov. 3, 2017) Brad Hoffman, director of Ocean City Jeep Week and owner of Live Wire Media and Events, was tasked with choosing the “Best Jeep Build” among hundreds of vehicles during the annual Specialty Equipment Market Association Show in Las Vegas this week.

“SEMA is the world’s biggest automotive industry event,” Hoffman said. “Big manufacturers, car products, new services and car builders [are] there with over 80,000 booths. I usually go to talk to manufacturers who sponsor Ocean City Jeep Week.”

The winner of the “Best Jeep Build” was created by Hauk Designs. It has a “Captain America” theme, Pitbull tires and is sponsored by Kicker.

“It was hands down the most custom-made with over-the-top execution, a ‘Captain America’ theme and brushed aluminum,” Hoffman said. “The level of custom fabrication from the ground up with the theme into the undercarriage made it the best build there. He took a block of aluminum and added a diesel motor.”

The custom-made Jeep was created in 12 to 16 weeks and Hoffman hopes resort residents and visitors will get to see it in August at Ocean City Jeep Week.

“SEMA is an overwhelming experience,” Hoffman said. I’ve had some good meetings for Ocean City Jeep Week. There are amazing builds and a lot of nice Jeeps.”

In naming the “Best Jeep Build,” Hoffman looked at the unique modifications, theme, overall build, engineering components, paint job and fit and finish of the vehicle.

“All of these Jeeps have been modified and some are being specifically built for SEMA and they are changing the body, motor, suspension, interior and making something new,” Hoffman said. “It is an honor to be picking the best-of-the-best in Jeeps at SEMA.”

Hoffman is also happy to see Ocean City Jeep Week being recognized on a nationwide level.

“It is like taking a bit of Ocean City on the road and being an ambassador for the town and Ocean City Jeep Week,” Hoffman said. “It is a great opportunity and nice for SEMA to reach out and want us to pick the best build. The Jeep market has been growing the last couple years and has a unique following.”

The Specialty Equipment Market Association Show is an automotive specialty products trade event, which attracts more than 140,000 industry leaders from over 140 countries in the automotive, truck and SUV, and RV markets.

The 2018 Ocean City Jeep Week, which includes beach crawls, vendors, parties, monster truck rides and an obstacle course, is scheduled for Aug. 23-26. For more information about Ocean City Jeep Week, visit www.oceancityjeepweek.com.

To learn more about Specialty Equipment Market Association Show, visit www.semashow.com.

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