Ocean City Today
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Internet searches make professional pictures essential

Real Estate Report
By Lauren Bunting | Mar 22, 2018

(March 23, 2018) The majority of buyers search online when looking for homes, in fact 95 percent of homebuyers use online websites and 72 percent use a mobile or tablet app to assist in their home search, based on data from the National Association of Realtors “Real Estate in the Digital Age” 2017 report.

With this in mind, it’s as important as ever to have high quality, professional looking photos. The first few photos included for a property are the most important to gain and keep attention, and push potential buyers to learn more about a home.

The initial photos should highlight main areas such as the living room, kitchen, master bedroom, bathrooms and outdoor living spaces.

Additional photos are still helpful and should include additional bedrooms, living spaces, larger walk-in closets, garage, decks, backyards, and exterior home views.

Photos should also convey a neat and tidy home. This means removing magnets from refrigerators, moving power cords out from view, making sure toilet seats are down, making beds with fresh bedding shams/pillows, removing large family photo displays, and displaying an organized garage.

Photos are the deciding factor for today’s buyers on whether they want to schedule a walkthrough to see a home for sale. In addition to professional still photos, there is also Matterport 3D, virtual reality 360-degree photography programs that are becoming more standard in marketing homes.

This new technology gives the viewer the feeling they are actually there in the space, collecting photos that are accurate visually and spatially, and mapping the entire area in minutes to create an immersive “walkthrough” tour of the home.

For many MLS systems, these tours are available to view by clicking on the “Virtual Tour” link on the photos page.

— Lauren Bunting is a licensed Associate Broker with Bunting Realty, Inc. in Berlin.

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