Ocean City Today
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Nearly two-thirds of sellers’ agents say to stage home

Real Estate Report
By Lauren Bunting | Aug 10, 2017

 

printed 08/11/2017

 

(Aug. 11, 2017) The National Association of Realtors 2017 Profile of Home Staging report shows that 62 percent of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.

According to the 2017 report, nearly two-thirds of sellers’ agents said that staging a home decreases the amount of time the home spends on the market, with 39 percent saying that it greatly decreases the time and 23 percent saying it slightly decreases the time. Sixteen percent of sellers’ agents believe that staging either greatly or slightly increases a home’s time on the market, while eight percent believe that it has no impact.

Seventy-seven percent of buyers’ agents said that staging a home makes it easier for buyers to visualize the property as their future home, and 40 percent are more willing to walk through a staged home they first saw online. However, 38 percent of buyers’ agents said that staging positively affects a home’s value if the home is decorated to the buyer’s taste, meaning that a home’s staging should be designed to appeal to the largest number of potential buyers.

Realtors representing both buyers and sellers agreed that the living room is the most important room in a home to stage, followed by the master bedroom, the kitchen, and then the yard or outdoor space. The guest bedroom is considered the least important room to stage.

When deciding which homes to stage, 38 percent of sellers’ agents said that they stage all of their sellers’ homes before listing them, 14 percent will stage only homes that are difficult to sell, and seven percent stage only homes in higher price brackets. Thirty-seven percent of sellers’ agents said they do not stage homes before listing them, but they recommend sellers declutter their homes and fix any faults with the property.

Beyond staging, agents also named the most common home improvement projects they recommend to sellers. Ninety-three percent recommend de-cluttering the home, 89 percent recommend an entire home cleaning, and 81 percent recommend carpet cleaning. Other pre-sale projects include depersonalizing the home, removing pets during showings and making minor repairs.

— Lauren Bunting is a licensed Associate Broker with Bunting Realty, Inc. in Berlin.

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