Ocean City Today

Shore craft beer marketing effort honored recently

Dec 07, 2017

(Dec. 8, 2017) The Worcester County Tourism Department announced that the joint tourism marketing effort to make the Eastern Shore a craft beer destination won two awards during the annual Maryland Tourism & Travel Summit in November.

The tourism alliance of Tri-County Council for the Lower Eastern Shore, United States Department of Agriculture, county tourism department, ShoreCraftBeer.com, Ocean City Development Corporation, Ocean City Recreation and Parks, and Ocean City Hotel-Motel-Restaurant Association won the Tourism Partnership award from the Maryland Office of Tourism and the Cooperative Partnerships award from the Maryland Tourism Coalition.

“What began as the vision of State Ventures’ Ann Hillyer, quickly became an alliance of tourism partners and has now grown into two festivals, several hotel overnight packages, restaurant tap takeovers, challenges, an app, and most recently a summit,” said county tourism Director Lisa Challenger.

“Soon after, the Maryland State Office of Tourism declared February as FeBREWarey, and at the Ocean City Hotel-Motel-Restaurant Association Trade Exposition more than 40 booths now feature local craft beer.

The department also took home the Best New Product award in the medium budget category for its Beach and Beyond video, which was held up as a model for others across the state. The 30-second video was developed by Errol Webber, an Academy Award winning cinematographer and graduate of the Maryland Institute College of Art, and highlights the many tourism experiences at Maryland’s beach and beyond.

The video debuted in spring 2017 on the department’s social media channels and digital advertising campaign with WashingtonPost.com. It can be viewed at www.facebook.com/beachandbeyond and at ww.youtube.com/ watch?v=RTcECS996e0.

Comments (0)
If you wish to comment, please login.