Ocean City Today

Tanger PINK Campaign aims to end breast cancer threat

Oct 12, 2017

(Oct. 13, 2017) Tanger Outlets Ocean City will once again offer shoppers savings in return for supporting the ongoing efforts to end breast cancer during the 24th annual Tanger PINK Campaign.

The Tanger Pink Campaign launched on Sept. 29 and runs through Oct. 31. At participating retailers, Tanger Outlets Ocean City shoppers using the Shop Pink Card will receive additional savings on the best brand name and designer fashions while helping to unite in the fight against breast cancer.

Tanger’s Shop Pink Cards offer shoppers 25 percent off any item at participating stores, once per day, per store with unlimited use through Oct. 31.

Shoppers will have two ways to save: with a physical or mobile version of the Shop Pink Card, available at Shopper Services located in suite 685, on the Tanger app or by visiting tangeroutlets.com/oceancity. Both versions are available for $10.

Proceeds from the Campaign will benefit Women Supporting Women, a local organization providing awareness, education and support to all those affected by breast cancer. On the national level, the Campaign will also support the Breast Cancer Research Foundation (BCRF), the highest-rated breast cancer organization according to Charity Watch in the U.S.

“We are proud to continue to support the fight against breast cancer and to join forces with our valued shoppers and retailers across the United States to raise awareness and much-needed funds for research and prevention,” said Steven B. Tanger, chief executive officer of Tanger Outlets. “We are fully committed to supporting the hardworking scientists and doctors funded by the BCRF, with the goal of finding a cure to a disease that has affected so many families.”

Since 1994, Tanger has contributed over $17 million to breast cancer research through the Tanger PINK Campaign, 5K races, on-site events and other breast cancer-related fundraising initiatives across the U.S.

“Tanger Outlets has been a valued partner in the fight to end breast cancer,” said Myra Biblowit, president of the Breast Cancer Research Foundation. “In uniting with BCRF and supporting the world’s most innovative research, Tanger is helping to improve breast cancer diagnosis, prevention and treatment—transforming lives every day.”


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