Ocean City Today

United Way earns nonprofit platinum status

Jul 13, 2017

(July 14, 2017) United Way of the Lower Eastern Shore earned the Platinum GuideStar Nonprofit Profile Seal of Transparency, the highest level of recognition offered by GuideStar, the world’s largest source of nonprofit information.

By sharing metrics that highlight progress UWLES is making toward its mission, the organization is helping donors move beyond simplistic ways of nonprofit evaluation like overhead ratios.

“In accordance with our long-held belief in being transparent about our work, we are excited to convey our organization’s results in a user-friendly and highly visual manner,” said Kathleen Mommé, United Way of the Lower Eastern Shore’s executive director. “By updating our GuideStar Nonprofit Profile to the Platinum level, we can now easily share a wealth of up-to-date organizational metrics with our supporters as well as GuideStar’s immense online audience, which includes donors, grant makers, our peers and the media.”

To reach the Platinum level, the Eastern Shore-based United Way added extensive information to its Nonprofit Profile on GuideStar: basic contact and organizational information; in-depth financial information; qualitative information about goals, strategies and capabilities; and quantitative information about results and progress toward its mission. By taking the time to provide this information, UWLES has demonstrated its commitment to transparency and to giving donors and funders meaningful data to evaluate the organization.

The local nonprofit has high standards and stresses the importance of sharing metrics, both internally and among nonprofit partners.

“We pride ourselves on maintaining low overhead costs, with ours currently at 17 percent, far below the national average for nonprofits at 35 percent,” Mommé said. “While overhead costs are an important piece when evaluating nonprofits, the key to evaluating a successful nonprofit is the scale of impact. The GuideStar tool allows us to clearly demonstrate our metrics and the lasting impact we have had in Wicomico, Worcester, Somerset and Dorchester counties.”

“I encourage you to visit our profile on GuideStar to see what we’re all about,” added Mommé. “We’re thrilled that our GuideStar Platinum Nonprofit Profile and its associated benefits help us better communicate our organization’s exciting initiatives at a global scale.”

Now in its 73rd year, United Way of the Lower Eastern Shore continues ºto be the largest non-governmental source of funding for 74 critical programs in Wicomico, Worcester, Somerset and Dorchester counties.

United Way helps Eastern Shore residents obtain educational success by reducing the achievement gap between low and middle income students; financial stability by advancing the economic security of families and individuals in the community; and good health by improving access to and awareness of local health and wellness services.

In 2016, United Way provided nearly $1.4 million to community programs and helped to change the lives of over 82,000 individuals. For more information, visit www.unitedway4us.org.

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