Ocean City Today
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WOC Applebee’s again supporting cancer fundraiser

By Intern, Morgan Pilz | Jul 13, 2017
Photo by: Morgan Pilz Applebee’s Neighborhood Grill and Bar in West Ocean City is participating in the 12th annual Alex’s Lemonade Stand Foundation Fundraiser. Pictured, from left, are Manager Johnny Fleming and servers Catherine Goveia, Naje Ewell, Paige Rogers, Rachel Rettig and Taneka Brillingham.

(July 14, 2017) Applebee’s Neighborhood Grill and Bar in West Ocean City kicked off its annual fundraiser collaboration with Alex’s Lemonade Stand Foundation at the beginning of the month.

Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of Alexandra “Alex” Scott (1996-2004).

In 2000, the 4-year-old announced that she wanted to set up a lemonade stand to raise money to help find a cure for childhood cancer. She was diagnosed in 1997 with neuroblastoma, a type of childhood cancer. Since her first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope.

For the 12th consecutive year, Rose Group Applebee’s will be raising money for cancer.

“[Scott’s] parents actually came to us, at the Rose Group, to our ladies at the home office,” West Ocean City Applebee’s Manager Johnny Fleming said. “They got in contact with [Liz Scott] and she pitched the idea to our owner, Harry Rose. He said ‘run with it,’ and it’s been awesome.”

This year, the Rose Group restaurants hope to raise $1 million nationally. Last year, the Eastern Shore district – Milford, Seaford, Rehoboth, Salisbury, Easton and Ocean City –  generated $171,336. The Ocean City store raised $19,500.

“We like to set that lofty goal,” Fleming said. “We’ve been working toward this for quite a few years now, but we know we’re gonna get there and we’re gonna keep going. We’re not going to get to the million and stop. That’s just the next milestone.”

Donors will receive a paper lemon to write their name on and have displayed on the window at the main entrance of the West Ocean City restaurant. Typical donations are $1 or $5. Guests who donate will receive a bounce back card for a free Lemonade or Kids Meal redeemable at local Applebee’s restaurants from July 31 through Aug. 31. Those who donate $5 will also be entered to win free Applebee’s for a year.

Guests are encouraged to purchase a Summer Squeeze, Lemonade Quencher, frozen or flavored Lemonade refreshment to have 25 cents donated back to ALSF.

In addition, the restaurant is selling T-shirts for $15 each, or get two for $25, and have plans to set a lemonade stand up in front of the restaurant. Donations are accepted all year.

“Applebee’s has been a valued partner since the start of the Foundation,” Liz Scott, co-executive director of Alex’s Lemonade Stand Foundation and Alex’s mom, stated in a press release. “We are very thankful for the commitment and contributions from Applebee’s team members and guests which all help to make my daughter’s wish of finding a cure closer to coming true.”

To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $140 million toward fulfilling Scott’s dream of finding a cure, funding over 690 pediatric cancer research projects nationally. For more information about Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.

Anyone interested in making a donation or have any questions can call the restaurant for more information at 410-213-7395.

The Rose Group, headquartered in Newtown, Pennsylvania, is the 55th largest restaurant franchise company in the United States. It currently owns and operates 56 Applebee’s Neighborhood Grill and Bar restaurants in Eastern Pennsylvania, Maryland, New Jersey and Delaware. The company is the first franchisee for Corner Bakery Cafe, operating seven cafes in Eastern Pennsylvania and one in New Jersey.

The Rose Group also co-owns and operates two Shannon Rose restaurants, an independent Irish pub and restaurant in North Jersey. More information on The Rose Group can be found at www.therosegroup.com.

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